As children, we are often asked ?what?s your preferred color?? We believed that our color choice says a good deal about who were, which the questioner will immediately understand its meaning.
But colors, like words, usually do not carry universal meaning. We all have different reactions to several tones and shades depending on how and where we had been raised, our past experiences with it, and our pair of preferences ? which, like children, can adjust inexplicably.
The fact is colors carry a great deal of meaning ? but that meaning varies drastically across languages, cultures, and national borders. If you are mindful of many of these differences, you will be able in order to avoid embarrassing cultural mistakes when referring to and taking advantage of colors among colleagues, friends, and clients ? and this will help you to market your product effectively in global markets.
Below, a simple guide to 5 colors worldwide.
BLACK & WHITE
In Western cultures, black is assigned to death, evil, and eternity. In some Eastern cultures, however, many times, it carries the contrary meaning; in China, black could be the signature color for young boys, and it is utilized in celebrations and joyous events.
White, alternatively, symbolizes age, death, and misfortune in China along with many Hindu cultures. Across both East and West, however, white typically represents purity, holiness, and peace.
Red is amongst the most powerful colors, and it is meanings in many cultures run deep:
China - Celebration, courage, loyalty, success, and luck, and others. Used often in ceremonies, when joined with white, signifies joy.
Japan - The traditional color for a heroic figure.
Russia - Representative of the Communist era. For this reason, it is suggested being extremely careful when working with this in Eastern European countries.
India - Purity, so wedding costumes tend to be red. Also along with for married women.
United States - Danger (think "red light!") and read more employed in in conjunction with other colors for holidays, including Christmas (green) and Valentine's Day (pink).
Central Africa - Red is a color of life and health. But in other areas of Africa, red is really a colour of mourning and death. To honor this, the Red Cross changed its colors to green and white in South Africa along with other aspects of the continent.
Blue is frequently considered being the "safest" global color, as it could represent anything from immortality and freedom (heaven) to cleanliness (in Colombia, blue is equated with soap). In Western countries, blue is frequently viewed as the conservative, "corporate" color.
However, be cautious when using blue to address highly pious audiences: the color has significance in almost every major world religion. For Hindus, it is the hue of Krishna, and a lot of in the gods are depicted with blue-colored skin. For Christians, blue invokes images of Catholicism, specially the Virgin Mary. Jewish religious texts and rabbinic sages have noted blue to be a holy color, even though the Islamic Qur'an identifies evildoers whose eyes are glazed with fear as زرق zurq, which is the plural of azraq, or blue.
Until natural foods companies started marketing green beverages as healthy and good-tasting, many Western people thought green food was poisonous. Today, green is recognized as a more positive color. American retailers are leveraging the environmental movement to trade eco-friendly goods, often using green-themed packaging or ad campaigns to point out a product's compliance with "green" standards. Not so in China and France, where research has indicated that green is not a good choice for packaging.
If the Dutch have almost anything to say regarding it, the World Cup will probably be flooded with lots of orange this summer. (Orange may be the national color of the Netherlands as well as the uniform color of the country's famous football team.)
On lack of from the world, however, orange has a slightly more sober meaning: within Hinduism, orange carries religious significance as large for Hindu swamis. Throughout Southeast Asia, Theravada Buddhist monks also wear orange robes.
So before your inner child enthusiastically references your color preference to foreign friends or colleagues, you might like to find out more on that color and it is cultural significance. Also, be alert to color choices since they correspond with your business?s campaign copy and graphics ? may it be printed collateral, a website, or advertising. Know your marketplace and their respective color conventions and that means you don?t inadvertently send a bad message. We recommend this useful visual representation by Information is Beautiful.
Oh oh and, our absolute favorite colors at Acclaro are blue and orange.